© 2025 - Day Studio Inc
© 2025 - Day Studio Inc
Project
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Mercedes-Benz Vision One-Eleven Advanced Concept : Experiential UX Vision One-Eleven reinterprets the C111 experimental lineage through a contemporary electric architecture, exploring how digital systems, interface, motion, and lighting, integrate directly into the vehicle’s identity.
Introduction
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Embedded within the advanced design team, I led UX exploration for the C111-inspired platform, collaborating closely with exterior and interior design. The objective was alignment — ensuring digital interaction language evolved alongside sculptural form, material direction, and narrative intent. This required balancing: • Heritage reinterpretation • Performance-driven visual restraint • Immersive digital integration • Brand-consistent motion language
Client
Mercedes-Benz R&D North America
Roles
Staff Visual UX Designer
Year
2020
Project
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Mercedes-Benz Vision One-Eleven Advanced Concept : Experiential UX Vision One-Eleven reinterprets the C111 experimental lineage through a contemporary electric architecture, exploring how digital systems, interface, motion, and lighting, integrate directly into the vehicle’s identity.
Introduction
-
Embedded within the advanced design team, I led UX exploration for the C111-inspired platform, collaborating closely with exterior and interior design. The objective was alignment — ensuring digital interaction language evolved alongside sculptural form, material direction, and narrative intent. This required balancing: • Heritage reinterpretation • Performance-driven visual restraint • Immersive digital integration • Brand-consistent motion language
Client
Mercedes-Benz R&D North America
Roles
Staff Visual UX Designer
Year
2020
Concept
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/01
Exterior & Interior Visualization
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My work defined early HMI architecture and experiential sequencing across instrument and interior display concepts. Through storyboarding and real-time visualization workflows, we explored how interface behavior, motion timing, and lighting interactions could reinforce the vehicle’s rebirth narrative. Key contributions: • Instrument cluster direction • Interior display system exploration • Digital lighting interaction studies • UX flows and system mapping • Internal cinematic vision film development
Real-time prototyping enabled iterative dialogue between digital and physical teams, ensuring experiential coherence at concept stage.
Concept
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/01
Exterior & Interior Visualization
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My work defined early HMI architecture and experiential sequencing across instrument and interior display concepts. Through storyboarding and real-time visualization workflows, we explored how interface behavior, motion timing, and lighting interactions could reinforce the vehicle’s rebirth narrative. Key contributions: • Instrument cluster direction • Interior display system exploration • Digital lighting interaction studies • UX flows and system mapping • Internal cinematic vision film development
Real-time prototyping enabled iterative dialogue between digital and physical teams, ensuring experiential coherence at concept stage.
Concept
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/01
Exterior & Interior Visualization
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My work defined early HMI architecture and experiential sequencing across instrument and interior display concepts. Through storyboarding and real-time visualization workflows, we explored how interface behavior, motion timing, and lighting interactions could reinforce the vehicle’s rebirth narrative. Key contributions: • Instrument cluster direction • Interior display system exploration • Digital lighting interaction studies • UX flows and system mapping • Internal cinematic vision film development
Real-time prototyping enabled iterative dialogue between digital and physical teams, ensuring experiential coherence at concept stage.
(check CMS context / gallery slot)
(check CMS context / gallery slot)
A future-facing reinterpretation of an experimental icon, where digital architecture became integral to the vehicle’s identity.
The imagery shown represents official Mercedes-Benz concept visuals.
Internal UX explorations and real-time prototypes remain confidential under NDA.
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/01
Exterior & Interior Visualization
A future-facing reinterpretation of an experimental icon, where digital architecture became integral to the vehicle’s identity.
The imagery shown represents official Mercedes-Benz concept visuals.
Internal UX explorations and real-time prototypes remain confidential under NDA.
-
/01
Exterior & Interior Visualization
Final Thoughts
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Working within Mercedes-Benz Advanced Design pushed me to think beyond interface.
Introduction
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It reshaped how I approach digital systems, designing them in direct dialogue with form, material, and performance intent.
Credits
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